Yesterday was a good day. Realizing there were only couple more weeks of summer left, I thought it was time to get serious about Bribespot’s fundraising efforts and since we saw Kickstarter growing ever bigger in the recent months, we thought of posting our project on Kickstarter and hopefully raising some money for launching iPhone app and adding more functionality to our website.
The only problem is that Kickstarter encourages people to post videos presenting their projects and the quality of videos I saw was so good it was almost intimidating. Being a crappy film director myself, I knew I had to find some help on this one and my friend Alius (@lama1) - who is highly creative person in addition to being professional animator - seemed to be a perfect man to turn to in this situation.
We discussed the details on the phone and one hour later we had a plan, located necessary equipment and recruited another talented friend, Martynas (@MartynasZaremba), to direct the shoot. The best part about this whole process was that there were no committees, no planning meetings, no business plans and no budget either, but in two hours we were ready to shoot a video about our project. Now this is what I call being flexible.
So I wanted to share with you what we did next. Who knows, maybe it help you shoot your own video one day.
Ideation. We started brainstorming about the video by looking through a dozen of Kickstarter projects to understand what do people talk about in their videos. Some projects were a lot of fun to watch, we especially liked the one by Benjamin Ahr Harrison. We then proceeded to writing down our own ideas and outlining things we want to say in the video.
A small disclaimer is in order, Kickstarter team suggests that you should be natural and just talk about your project spontaneously in the video. I guess we could do that if we were to shoot the video in our native language. Yet since we wanted to shoot the video in English, being spontaneous would probably mean that the American audience would not understand half of the things we were saying in our Baltic accents.
So once we had an outline of the text ready, which took around of 30 minutes of vigorous editing, I sat down and – much like a child in the office of a speech therapist – proceeded to work on pronouncing the tricky phrases right. The phrase "learn about the ways bribes are extorted" was giving me a particularly hard time.
Location scouting. With the crew and equipment assembled, it was time to find a place to shoot and this is where I realized that location scouting is much more complicated job than I ever imagined. We started off in Lukiskiu square: it has a nice backdrop of green trees and church towers, plus there were relatively few people around. Martynas, however, seemed unconvinced - the noise from the street and some construction work nearby meant that the quality of sound would be awful.
Next we moved to Baltasis Tiltas, a picturesque bridge over river Neris, and adjacent green area, located few hundred meters away from where we stood, but our hopes were soon shattered by the fact that bank of the river was occupied by International volleyball competition. The noise from fans cheering and announcer keeping the score once again made it impossible to shoot.
This is when we headed to Swedbank terrace: it’s an amazing place built just few years ago, with many business offices seen in the background. Had the bank security known we are shooting video to promote anti-corruption app, they would probably kick us off the terrace that very moment, but luckily bank clerks seemed to be awfully busy, probably panicking about dropping stocks and US rating downgrade, so they paid no attention to three guys braving wind and rain outside of their windows.
Shooting video. Finally we got down to shooting the actual video. I had to stand in my shirt and pretend that it's normal to have 14 degrees in the summer. As one would expect, the first few takes went nowhere: we forgot to switch on the microphone, then the angle of the camera was not right, and we also erupted into uncontrollable laughter more than once. But as we tried it again and again, I slowly got the hang of talking at a natural pace and getting through the things I was supposed to say without being distracted.
We did a few straight takes of our “pitch” that would serve as the backbone of the video and then proceeded to shoot more diverse scenes. Drawing on his experience of video journalism, Martynas would put me in different positions and make me go over particular segment again. Since we are pitching a mobile app, we also did some hands on demos, trying hard to look smart and serious with our phones, even though it was difficult to see anything in that weather.
The final part of the shooting was about “filler” scenes: landscapes, urban streets, basic human interactions, in short anything that allows audience wander across the screen without requiring them to concentrate very hard. I thought it was the most fun parts of our project, because pretty much anybody can act in this part. Well, almost anybody – we had to reshoot a few scenes, because either me or Alius would keep on starring into the camera with a silly grin making Martynas shout "Stop starring at the camera, dude, stop starring!"
In couple of hours, we were done with the shooting. The next stage is where actual magic happen: editing a coherent sequence from these shots, adding special effects and catchy sound track, then some file conversion and technical work with optimizing our video for Internet. It will take a few weeks to get through these steps, but once we are done, we will be more than happy to share the results with you.